Avi Cohen /Founder & CEO

Avi has over 17 years of experience in launching, developing and managing regional offices of global embedded software companies in both the United States and Israel. Prior to founding Pertech Embedded Solutions, Avi founded and managed Green Hills Software Israel, a provider of software platforms for security and reliability-sensitive industries.


In 1995 Avi founded Integrated Systems Israel and served as Managing Director. In 1999 he successfully managed the local merger with Wind River Israel, a provider of software solutions for various vertical markets based on VxWorks operating systems. Avi Served as Wind River Regional Manager until 2004. From 1992 to 1995, he was Regional Sales Manager in the Northeastern US at Integrated Systems Inc., a provider of software platforms in the embedded operating system market (pSOS). Avi holds a BSEE from Boston University.